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Feminist Ideologies are a Common Feature in Women's Athletic Advertising



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Gu Jianlin is a Chinese-American female athlete who, despite being raised in the United States, decided to represent China at the Olympic Games. Her decision surprised many Americans, especially because it was a time of tension between the two countries. Many even called her traitor. She chose to represent her country's mother, which was not a popular choice. Society treated her differently than if her family had stayed in the United States.

Feminism

This study will examine the influence of feminist ideologies on women's advertising in athletics. Although the sample size is small, it can provide some insights about the female athletic audience and the role of feminism in the marketing of athletic products. Its results may also be useful in inspiring further research. Nonetheless, a larger sample size might yield more robust conclusions. Additional research may be necessary to determine the relationship between feminisms and athletic values.

Size

Many news reports on the size of Asian women athletes focus on their beauty and physical strength. This type of commentary has been a persistent feature of Asian-American Olympics coverage. Despite the prevalence of the stereotype, Asian-American athletes excel in numerous other sports as well.

Fragility

Asian American women have been making it to the Olympics. They've been scrutinized and criticized by both the national team and fans. One recent example of this is Zhu Yi, who has received some mockery for falling during the team event. Zhu, who was born in China, gave up her American citizenship so she could compete for China.


Color

There is a complex history behind the Asian-American female athlete's color in sports. Although most Asian and American female athletes are white, there have been some Asian women who have achieved greatness through sports. Chinese athletes have been the most well-known and successful in non-Asia sports. There are many Asian women who, despite their drive and talent, have not been fortunate.

Status

Asian female athletes are more prominent and visible, winning medals at international competitions as well as the Olympic games. They often double up as role models and diplomats, speaking out against injustice in their professional and personal lives. Vogue Singapore celebrates seven female athletes from Asia in this issue.

Race

Stereotypes regarding race have been around for a long time, particularly in competitive sports. Asian athletes have been stereotyped as weak, fragile, and unfit to participate in modern sports. Despite these stereotypes, Asian women are now well-known in the sporting arena and are often featured in news stories. These stories often focus on the psychological and physical characteristics of athletes.



 



Feminist Ideologies are a Common Feature in Women's Athletic Advertising